TikTok’s main app has been downloaded more than 887 million times on Google play till date. Sensor Tower found that more than half of TikTok Lite’s downloads came over the past month when TikTok Lite set its foot back in India. That 3 billion from #Softbank won't last long at this rate #Bytedance More expensive promotion of #TikTok, this time in #Dubai. ![]() Below is an example of some of its spending ![]() The company is currently valued at $78 billion. The marketing has been led by TikTok’s Chinese parent company, ByteDance which has had infused billions in outside capital recently. The TikTok Lite app is not being promoted as heavily as the TikTok flagship app when compared with the outsize marketing. When combined, the two TikTok Lite apps have acquired more than 12 million downloads in six months, Sensor Tower confirmed. This app version has also been installed across 15 additional non-Asian countries, including Brazil, Algeria, Russia, Egypt, Tunisia, South Africa, Dominican Republic, Kenya, Costa Rica, Nigeria, and Ghana. India has played a major role in defining the app’s popularity. The second version of TikTok Lite(written as ‘Lite’ with an uppercase ‘L’) was launched on November 1, 2018, and has gathered around 7.1 million total downloads, according to the Sensor Tower data. This version has gathered around 5 million installs since it’s August debut and is available in the Play Store with a lowercase ‘l’ in ‘Lite,’ which tells you the difference between this and the other app. The first was initially launched on August 6, 2018, in Thailand but is now available in other Asian markets including Indonesia, Vietnam, Malaysia, and Phillippines. ![]() TikTok’s Lite version consists of two separate apps. The company has been planning for global expansion by targeting emerging markets like India and Indonesia, where it’s quietly-launched ‘TikTok Lite’ app has been picking up popularity in the latter half of 2018. As a result, Facebook and Snapchat have desperately been trying to copy its features for their audience. where the app has been seen topping the App Store charts. TikTok, a media app for creating and sharing short videos, has gained a lot of popularity across International markets, including the U.S.
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